Digital Transformation in Retail: Omnichannel Strategies and Innovations

Prof. Waqar Ahmad

Institute of Computer Science, University of Agriculture Faisalabad (UAF)

Prof. Daniel Brown

University of Manchester

Keywords:

Supply chain, Personalization, Data analytics, Mobile applications, Brick-and-mortar, E-commerce, Customer experience, Technology, Innovation, Omnichannel, Retail, Digital transformation

Abstract

Digital transformation has revolutionized the retail industry, prompting businesses to adopt omnichannel strategies and innovations to stay competitive. This scholarly article explores the impact of digital transformation on retail, focusing on omnichannel approaches and innovative solutions. Through a comprehensive analysis of current trends and case studies, it identifies key strategies for retailers to thrive in the digital age.